10 Benefits of Integrating a Chatbot with Your Business Website
The worth of chatbot market, according to Marketsandmarkets, reached $703 million in 2016, and it’s estimated to grow with a CAGR (compounded annual growth rate) of 35.2% over the period 2016 to 2022. Ubisend claims that 57 percent of the UK consumers are acquainted with the chatbot. Yes, gradually this genie is coming out of the bottle to serve its masters. Let’s see how you can make use of this technology to ace the marketplace competition.
1. A Chatbot Makes Your Website a Helpdesk with Zero-Waiting Time
A 10 seconds delay in playing of a video online makes 50 of the viewers to abandon the site or just close the video.
This impatience shouldn’t be seen in isolation. In fact, this is getting reflected in our behavior concerning all services. Similar is the situation with your website. Imagine losing 50% of customers just because you couldn’t respond to the queries of your customers. So, it’s a colossal damage and irreversible, because customers how to go with a bad experience hardly return.
2. A Chatbot Delivers Personalized Experience That Is High on Demand
Personalization is a catalyst that transforms a prospect into a customer and a customer to a returning customer. Conversational chatbots designed appropriately makes a customer feel that he or she is conversing with a human being, not a robot. It doesn’t give the command to the website user as your CTAs do with words like Register, Signup, Call, and so on. It makes customers feel at home by offering information or services in a friendly manner. For your retail website, a chatbot is just as a salesperson, who is read to help the visitor with the product information, making the payment, tracking the status of delivery and much more.
3. A Chatbot Elevates the Customer Service Level
Chatbots equipped with NLP (Natural Language Processing) can process or decode the natural language at different levels including syntax, semantics, discourse, and speech to better understand not just the grammatical sense but the hidden intent. Hence, it takes a deep dive into the human psychology to respond better to the customers with relevant information and service. The timeliness of response is unquestionable, irrespective of the volume of traffic.
4. A Chatbot Helps with Improving User Engagement
Web designers and developers are under extreme pressure when it comes to building the right user experience (UX). With customer’s level of expectation knowing no bounds, perhaps, improving the UX has become an endless journey and chatbot is a vital milestone in that journey. Chatbots when rightly designed, coded and integrated with the business ecosystem, can be helpful in delighting users by serving them spontaneously.
5. A Chatbot Helps with Targeting a Wider Audience
With some messaging platforms including Facebook Messaging, Telegram, Slack, Skype, etc., giving their consent and resources to chatbot developers and businesses, it has become easier for a business to target a wider audience. Moreover, for these messaging platforms already enjoy a phenomenal success and user-base support, business or startup doesn’t need to tell their audience about it. It’s get easily accepted in the market.
6. A Chatbot Helps Derive Business Intelligence
The built-in AI (Artificial Intelligence) and machine learning empower this virtual assistant to collect and process a bulk of conversational data accumulated over a period and derive valuable, actionable insights from it. This is of paramount importance for any business. It helps you with clues to improve and innovate products/services and stay more relevant to the demanding customers and emerging market.
7. A Chatbot Helps with Payment or Checkout
Intricacies involved with the checkout often results in shopping cart abandonment which is a menace for conversion and a major challenge for eCommerce vendors. Usually, it’s not the complexity of the process alone that is responsible, but also there could be reasons relating to unresolved queries. Luckily, a breakthrough can be achieved at this critical juncture by chatbot integration. All that a chatbot developer needs to do is to integrate the API of a payment system (PayPal, Stripe, EasyPay, etc.) with the built chatbot. This helps shoppers to seek answers to queries that stop them from completing the checkout process.
8. A Chatbot Helps Perform a Survey
It can survey the experience of customers with a purchased product or service along with their requirements and expectations. The survey has been the most tedious task, and most of the survey attempts through emails and websites go in vain as the audience stay apathetic because of various reasons including lack of time. But talking bots involve customers in a discussion on real-time and make the survey engaging, brief and successful.
9. A Chatbot Make Push Notifications More Relevant
Email notifications are not as effective as push notifications. However, most of the times, notifications fail to seek the attention of the audience. Blame it on the irrelevance of message, and not to mention the distractions caused, as most of the website users feel at times. Thankfully, an AI chatbot development, and integration solution can make a difference to the situation.
10. Keep up with Trends
According to Oracle, 50 % of customers want a business or service provider to stay accessible 24/7. Thankfully messaging apps like Facebook Messenger, Kik, Skype, and others are contributing a lot to their endeavor on this front. Facebook Messenger and Kik alone support 30, 000 chatbots and customers also feel comfortable with communicating with a brand via chatbot to seek information or make a purchase.
