In the last couple of years, chatbots have been one of the hottest issues in the world of marketing. Many believe this tool will replace direct mail or even destroy email as a technology. In fact, this is not entirely true and there are reasons to think that rather than wiping…
After becoming a bit sad and/or disappointed by sending and receiving the same kind of emails, I decided to do something about it. My goal was to stand out and encourage people to start using the technique I’m trying to sell them. To do that, I needed to…
